Pay Per Click (PPC)

Pay Per Click (PPC) is an advertising model, which facilitates firms to advertise their businesses to target audiences via main search engines such as Google, Yahoo, MSN, etc to drive immediate traffic.

The working of this method is such that you can target keywords related to your business and can use a goal oriented ad copy to drive customers to particular landing pages on your site. PPC is one of the most popular methods to increase your profits and ROI immediately. However, it is possible only if you select the right person to manage your campaigns.

In the recent past, Google AdWords was popular among advertisers as the most fancied online marketing solution due to its ease of use and due to the benefits derived out of the largest advertising network available online, which reached over 80% of the internet users worldwide.

The PPC Team of ISA Solutions consists of professionals who have in-depth knowledge in the bidding algorithms and they possess the experiences of handling local and international accounts of many reputed clients in different industries, over a period of time.

Currently, PPC is conventional print advertising’s ATL Digital equivalent – only better. Better because:

          Can strategically target very specific audiences
          Viewership is global depending on placement
          Generates traffic to site, strengthening SEO component
          PPC campaigns are flexible and allow further optimisations, post-launch
          Cost-effective and has a high ROI
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